SEO Success Story for Merton Doors

Case Study: SEO Success Story for Merton Doors – Expanding Visibility Across Sydney Suburbs

At Web & Mobile Solutions, we pride ourselves on delivering customized SEO strategies that drive local visibility and generate leads for businesses in competitive markets. Merton Doors, a reputable door supplier in Sydney, partnered with us to enhance their online presence and reach customers searching for door installation and supply services across key suburbs. This case study details how we successfully increased Merton Doors’ visibility on search engines, starting with a targeted strategy focused on the suburb of Penrith before expanding to Castle Hill, Blacktown, and beyond, resulting in hundreds of high-ranking keywords and significant business growth.

Challenges

Before working with us, Merton Doors faced several SEO challenges:

Limited local visibility in specific suburbs where they wanted to expand.
Competitors were outranking them on Google for crucial product-related and service-specific keywords.
Their website lacked optimization for high-converting, suburb-specific search terms.

SEO Strategy and Implementation

Our approach was systematic, focusing on a suburb-by-suburb SEO strategy designed to capture local searches and generate qualified traffic. Here’s how we did it:

Step 1: Penrith Optimization

We started by identifying and targeting high-traffic, low-competition keywords for Penrith, such as:

“Internal Doors Penrith”
“Barn Door Penrith”
“Door Shop Penrith”
“Solid Timber Entrance Doors Penrith”
“Merton Doors Penrith”
“Front Doors Penrith”
“French Doors Penrith”
“Entrance Doors Penrith”

By optimizing Merton Doors’ website with these specific terms, updating meta descriptions, titles, and relevant content, and building quality backlinks from Penrith-related local directories and businesses, we were able to achieve first-page rankings for hundreds of keywords in the Penrith area.

Step 2: Expanding to Castle Hill and Blacktown

Once we saw success in Penrith, we applied our winning SEO tactics to other high-potential suburbs, focusing next on Castle Hill and Blacktown. We optimized pages for additional local keywords, including:

Castle Hill Keywords: “Castle Hill Door Distributor,” “Entrance Door Castle Hill,” “Solid Timber Entrance Doors Castle Hill,” “Front Door Castle Hill,” “Door Installation Castle Hill”
Blacktown Keywords: “Buy Interior Doors Blacktown,” “Door Shop Blacktown,” “Buy Entrance Door Blacktown,” “Door Installation Blacktown”

Each page was optimized for the specific area, with a clear focus on terms that reflected local demand. We also created valuable blog content on topics like “How to Choose the Right Front Door” and “Types of Timber Doors,” which attracted local visitors and encouraged link-sharing from local businesses and home improvement forums.

Step 3: Broad Keyword Coverage

Our ongoing strategy involved monitoring and optimizing for an expanding list of keywords across Penrith, Castle Hill, Blacktown, and other suburbs in Sydney. Through this approach, we secured hundreds of high-ranking keywords, including:

“Door Supplier Penrith”
“Doors Penrith NSW”
“Best Castle Hill Door Supplier”
“Types of Entrance Doors Cost Penrith”
“French Doors Castle Hill”
“External Doors Cost Penrith”

Results

Our suburb-focused SEO strategy delivered outstanding results:

First-page Google rankings for hundreds of keywords across Penrith, Castle Hill, Blacktown, and other Sydney suburbs.
A 250% increase in organic traffic within six months of launching the campaign.
50% growth in lead inquiries generated directly from suburb-optimized search results.
Enhanced local visibility with top rankings for high-value keywords in each targeted suburb.