On-page SEO techniques for websites improve the conversion of your website. These also help in boosting organic search rankings. In this article, we have described the effective on-page SEO techniques for websites. These include on-page optimization strategies and writing SEO-friendly titles and descriptions. Moreover, you need an excellent site structure for better rankings. In addition, we have discussed the need for user-friendly URLs for SEO. Finally, we discussed some fabulous SEO auditing tools for better results.
Best SEO practices for websites
We have listed some content optimization tips related to keyword research.
It involves finding a focus keyword to optimize content. People use keywords to search for information on Google, so it is essential to put the right keywords in your content. Our SEO specialists at Web Mobile Solutions create content on the subjects the audience looks for the most. Thus, they look at the visitors’ search intent. Search intent means the purpose with which a visitor searches a particular keyword.
First, our SEO specialists type the seed keyword using keyword research tools like SEMrush. Some keywords appear, and they are then examined for search volume and difficulty.
Note that keywords with high search volumes have huge traffic and, thus, are difficult to rank. Therefore, we don’t choose those keywords. We opt for the keywords with low search volumes. Therefore, these are some of the best SEO practices for websites.
They also choose some semantic keywords or LSI keywords. Semantic keywords have similar meanings, but they are not the exact keywords. For instance, “best food and beverage company” is an LSI keyword for “best soft drinks company.” This is the process of keyword research. It helps us to find the target keywords for writing content.
Keyword research helps in boosting organic search rankings. Our technicians use these on-page optimization strategies.
Writing SEO-friendly titles and descriptions
This section is about writing SEO-friendly titles and descriptions. Web Mobile Solutions has expertise in writing informative, technical, and descriptive articles. Moreover, we write blog posts and service page content. On the other hand, we excel at guest posting, web content writing, and SEO content writing.
Titles and subheadings
The title of the content should be less than 65 characters. It should have at least 580 pixels. Moreover, we use powerful words such as “best,” “free,” “latest,” and “top” and numbers like 2024, and 2025. To check these factors, we use tools like “word counter” and “to the web.” Sometimes, we also use the Ahrefs title generator.
The entire content must be more than 2500 words long and should have internal and external backlinks. Moreover, we use proper subheadings. In addition, we place the focus keywords in the first paragraph, title, subheading, alt text, footer, and meta descriptions. We also include alt text with images. We include a table of contents and statistics with the article. On the other hand, we use photos, videos, and infographics.
In addition, we place LSI keywords in the heading, subheading, and article body, as well as long-tail LSI keywords in the heading and subheading. Moreover, we put a keyword cluster in the article body. The titles for service keywords are different from the titles for informative keywords.
We use at least three to four subheadings and mention the company’s services at least four or five times.
Meta description
We write unique meta descriptions. Meta descriptions don’t help create a background for SEO, but they increase the click-through rate for any website. The meta description must be at least 150 characters in length. We include the focus keyword and call-to-action words in it. When we write meta descriptions, we give messages to the audience and focus on customers’ needs.
Thus, these are the tips for optimizing website content for SEO. We use these on-page SEO techniques to optimize websites.
Site structure for better rankings
The following on-page SEO techniques for websites are best for optimizing site structure. Web Mobile Solutions follows these methods.
Orphan websites
Google adds websites to its database using site architecture and backlinks. However, it does not index orphan websites, which are sites with no backlinks. Thus, Google uses site structure for better rankings. Websites with good architecture rank well.
Anchor text
Anchor text is essential for site structure. For instance, you have a website for food and beverages. You have also included anchor text for each page. Google understands which brands correspond to which company based on anchor text. Yet, the anchor text needs to be simple. If you include complex anchor text or alt text, the page will not rank.
User experience
Website architecture influences user experience as well. Thus, visitors will come to your site and click on it. You will get a lot of impressions and leads. For instance, Barnes and Noble’s website has an excellent site structure. Their books are grouped into various categories, such as hardcover, paperback, fiction, non-fiction, etc. thus, book lovers can find the books they are looking for quickly.
Website format
Site structure is a way to improve website traffic with SEO. Flat websites with a click depth of less than 3 are ideal. Moreover, related content should be kept together or on the same page of your website.
Pagination
Pagination is also essential. Web Mobile Solutions technicians put content on different topics on different pages. Those pages have backlinks to other websites. This is called pagination. Thus, Google understands that these pages are linked. Hence, this is an SEO-friendly web page setup.
User-friendly URLs for SEO
Optimizing URLs is one of the best on-page SEO techniques for websites. Here, we have outlined how Web Mobile Solutions uses user-friendly URLs for SEO.
The URL should be short and contain hyphens, not spaces. Hyphens separate different words in a URL. Thus, visitors can understand the separate words in the URL from the hyphens. However, we don’t use underscores or dates in the URLs.
URLs must be simple and attractive. They should be different from long identification numbers. Instead, they should consist of a few simple and easy-to-understand words. Besides, if you keep your URLs short, the website will be better positioned in search results.
People usually share appealing URLs on social media. We use lowercase letters in the URLs to make them attractive. Moreover, we avoid using too many folders in the URL structure. On the other hand, we don’t use the blog’s title or article in the URLs. Sometimes, Google cuts long URLs. Therefore, those pages receive no position in SERPs.
SEO auditing tools for better results
Ahrefs and SEMrush are excellent for keyword research and backlink analysis. These provide valuable information about competitors. Moreover, these are used to optimize content, analyze traffic, and track positions on Google. Hence, if you are looking for SEO auditing tools for better results, then you should choose these two tools.
Besides, Keyword Surfer is great for finding LSI keywords. Uber suggest is a fantastic SEO auditing tool.
Screaming Frog SEO Spider is excellent for solving technical SEO problems. It is also used to find duplicate content, making it superb for on-page SEO. Moreover, it connects with analytics tools.
Using SEO auditing tools is excellent for on-page SEO techniques for websites.
Conclusion
On-page SEO techniques for websites are necessary if you are an SEO technician working for an SEO firm. All companies require these content optimization tips to optimize their websites. Keyword research, titles, subheadings, and meta descriptions are necessary for optimizing website content for SEO. URLs and site architectures are also vital for SEO-friendly web page setup. Moreover, our technicians need SEO auditing tools to provide SEO reports.